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How Bulk Email Service Can Bestow Your Business with Potential Leads?

bulk email service provider in Kolkata


Businesses of the current era are searching techniques for informing the globe about their extant. Bulk email service is one of those techniques, that we are going to discuss in this article. Sending thousands of mails would certainly be evacuated for any business, because of the amount of effort and time that is required for accomplishing the task. Besides that, the cash you need to spend on running such a campaign is never going to be worth it. Using bulk email service is faster, cheaper, and much more advantageous.

This bulk email service is an application that gives access to its users to forward mass emails to hundreds or thousands of recipients within a fraction of seconds. Most of the bulk email service providers set the cost of their service as per the number and frequency of the emails you are about to send.

In today’s article, we shall take you to a tour into everything about this mass mailing service, and why it is an important thing in today’s world of business. Let’s dive deeper-

What makes a bulk email service essential for your business?

This bulk email service assists the web entrepreneurs and other marketers to keep away from-

  • Getting tagged as ‘junk’ or ‘spam’ by the user’s email client (such as Yahoo mail or Gmail), and losing a lot of potential customer access.

  • Denial of service by the hosting company or the internet service provider.

  • Getting labeled by the Federal Trade Commission for being accused of breaking the CAN-SPAM Act, which may charge you a huge amount of penalty.


Beneficial Facts about Bulk Email Service

A bulk email service-

  • Ensures that your mass mailing campaign obeys the rules of the CAN-SPAM Act.

  • Helps you in lead generation by allowing you to create subscription forms.

  • Enables the users to manage their subscriptions and to add or remove people from mailing lists.

  • Provides editable and mobile-friendly email templates.

  • Controls the delivery of bulk emails.

  • Produces reports regarding the marketing campaign performances.


Things You Should Keep in Mind While Looking for a Bulk Email Service

Following are the facts which you need to check and re-check before you select a bulk email service-

  • Management of the mailing lists

  • The domain reputation and IP address of the service

  • Rate of delivery for the emails

  • Performance reports

  • Email automation support


Classifications of Bulk Emails

If you want to achieve commendable customer access for your online business through a bulk email service, following are the options you may choose from-

  • Newsletters: A newsletter exquisitely keeps the subscribers updated about the business. It also provides the consumers with notifications, insights, and necessary guidelines, to assist them in understanding a product or service.

  • Promotional emails: Promotional emails effectively promote sales by attracting consumers with available offers and discounts. These emails invite lead generation by building brand awareness. Promotional emails are often used in suggesting suitable or relevant products to the permanent and potential customers.

  • Acquisition emails: These emails are sent as a way of acquiring new consumers for a business. Acquisition emails share special offers to prospective customers to convince them to make purchases.

  • Retention emails: This mass mailing service sends emails to the existing customers to buoy them up for carrying on purchasing from a particular company. The job of such emails is boosting the customer loyalty of a brand.


How to make sure that you don’t get spammed or blacklisted while sending Bulk Emails?

To use bulk email service without getting blacklisted or spammed, you have to-

  • Refrain from adding suspicious attachments or links

  • Ensure having a plain text version of the email

  • Unfailingly monitor all the unread emails

  • Do not allow companies that are not reputed to use your business

  • Include a link which is visible but not subscribed

  • Make sure that the sender name and address you use, are genuine and recognizable

  • Be careful about the design of the email

  • Check your reputation as well as the blacklist status routinely

  • Make use of double opt-in

  • Clear your mailing list regularly to get a better customer access

  • Put SPF and DKIM signatures into service


The Essential Key Pointers You Need to Keep in Mind

Well, now you must have understood why creating a marketing campaign through a bulk email service is essential for a business. Let's find out a few key factors which you need to keep in mind while planning your drive:

  • To reach the masses, the content you create should be worthy to everyone.

  • Before you launch innumerable emails to the mail-boxes of your customers, unfailingly ask for the permission of the consumers first.

  • You may create numbers of core segments consisting of customers of different tastes and preferences, and compose personal messages according to the tastes of certain groups. This will enhance your customer access to a considerable extent.

  • Always remember that punctuality is the door to success, while timing is the key to it. Most of your consumers will not care to go through the messages if you forward them at an odd time.


It is a crucial thing to ensure, that all of the emails we send to a group of people, get delivered and gone through. Now, you must appoint someone who accomplishes the task with efficiency and perfection. You need a professional bulk email sender who can do it on your behalf and brings your business the chances of commendable lead generation.

To get the access to Bulk Mailing application, you can contact our Techfey team. If you subscribe to our application, you will certainly get the perfect package to suit your budget as well as your business. You will get a wonderous reach by the higher-than-usual deliverability that our experts will make possible with their professionalism and great effort.

Call 9433546225

If you seek high quality web design, web application or ecommerce solutions.